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© 2008

Nationale Suissse

Project: Roger Federer Campain / print and tv
Client: Nationale Suisse
People: Styling: Ruth Bugmann for R23, Hair/Make-up: Franziska Fitze, Assistent: Omar Lemke, Anna Dewsnap / Production: Wirz-Fraefel Zürich and Central Film Dubai

Roger Federer is not only the world’s no. 1 tennis player, but also one of the most perfect Swiss – and maybe that’s why he’s the only Swiss who doesn’t need any insurance. At least that’s the premise on which the advertising campaign for Nationale Suisse plays. Roger Federer is portrayed as “Mr. Perfect” in a series of advertisements and a TV spot that were created in Dubai.